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The International Economic Development Council (IEDC) presented an award to the City of York at IEDC's Annual Conference, which took place in Reno, Nevada, October 4-7, 2009. Competing in the category of Special Purpose Brochure by organizations serving areas with populations under 50,000, the City of York Revolutionary Downtown Action Plan was a clear standout. The City of York desired a dedicated marketing brochure to highlight downtown revitalization projects and progress. The Downtown Action Plan was designed by The Spot Media Group.
Aptly named York's Downtown Action Plan, the marketing piece highlights redevelopment projects--past, present and future--plans, amenities, special events, power partnerships, art and dining. The brochure unfolds to an easy to read map highlighting key sites, downtown parking, niche districts, and key opportunity sites throughout the geographically defined as the Central Business District. The Downtown Action Plan highlights over $100 million in recent development and the forthcoming investment captured in public, private and non-profit partnerships.
Kevin Schreiber, Economic Development Department & Redevelopment Authority Director, was grateful the Downtown Action Plan received such prestigious recognition from the IEDC. “This award-winning piece was perpetually improved with the help of our community partners Downtown Inc, Better York and The Spot Media Group. With their help, this document, which is meant to be fluid due to the dynamic nature of development, came to fruition and is an exemplary marketing piece for our community showcasing the revolutionary development throughout our City of York.”
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